Search snippets are short. Titles and meta descriptions that are too long get cut off in results, which hurts click-through.
Use the character counter with Google-style previews to see how your draft might look before it goes live.
Tips
- Lead the title with the primary keyword and brand only if there is room.
- Write meta descriptions as a single compelling sentence — avoid line breaks.
- Aim near 150–160 characters for descriptions; titles often target ~50–60.